Customers are people, and people are emotional by nature. We don’t need research to tell us that. But research does tell us that emotional factors drive purchasing decisions six times more than rational factors. In other words, connecting with your customers on an emotional level is the key to establishing a lasting relationship. Making that connection comes down to excellent service. Which is where our EPIC™ training process comes in: Focusing on the standards and behaviors that define your culture, EPIC™ is your tool kit to maximize customer loyalty by ensuring that everyone in your organization provides excellent service in every interaction.